We all see it coming, in the next few days you’ll get two types of blogs and posts: An overview of 2013 and the forecast for 2014. I would rather talk about the 2014 opportunities because there will be zillions (not a spelling mistake, just means a lot more than millions) of them.
Talking selfishly about my line of work, Content being King, I believe Brands and Companies need to work at developing compelling content and that’s where I come in as content creator.
Content creators, 2014 will be YOUR year since companies realized SEO tricks, repetitive one-way communication & bi-monthly website updates are Marketing tactics of the past. Companies and brands need to allocate resources to being CREATIVE, UNIQUE and COMPELLING.
Companies and Brands have, in turn, zillions of opportunities to “amortize” all these efforts in providing content because they can use it on so many different platforms, 80% of them being mobile. Tablets, smartphones and soon smart watches are becoming essential to our life. People are connected all the time and they’ll be connected to your company and brand if you can persuade them they need to or would love to.
Because we all are Brand Ambassadors and that we all have a virtual presence, we can choose the brands and companies that meet our objectives or rather our desires.
It’s not about the money…well, it is actually, to some extent… Would you buy a Lamborghini if you had the money, I wouldn’t, I would buy a sailing boat. We don’t have the same desires. That’s why companies and brands need to understand who we are, how we live, when we intend to buy, where and at what price.
That’s called BIG DATA, the 2014 Big thing! Companies and organizations that will provide professional and tailor-made Big Data will be at the forefront in 2014.
Last but not least here is my latest prediction for 2014 and I sincerely hope I’m not wrong, I see a major increase in Social Enterprises.
People, all over the world, as they become more informed and aware about how we have mistreated our planet to serve the greed of a few will gather and stand out to create Social Enterprises based on local community organizations.
Social Enterprises will find zillions of opportunities to save energy, grow healthy food, protect the ocean and the environment in general and well as to educate people about what this world craves for: love, compassion and understanding.
If not a prediction, consider it as the Nr 1 item on my Wish List.
As the sun goes down on Bangkok, let’s dream about zillions more opportunities!
Deep Blue Com, diving deep in Digital Marketing 